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About

When you're in a big company, your job description is fairly narrow and focused. But the smaller the company, the more hats you wear and the more you need to know a little bit about everything. 

As someone who has spent the majority of my working career in small companies, I know firsthand what it means to wear multiple hats and to find cheap or easy technical solutions for challenges. 

My past experience and track record as someone who can get things done in the startup and small business environment has uniquely gifted me to partner with small businesses and to fill in gaps or improve processes they might not have the time, energy or desire to tackle by themselves. 

Multiple Hats Consulting has developed out of my passion to be a serious pinch-hitter for small businesses.  

Naomi Ledgerwood, CEO

Relevant Experience

 

Chief Strategy Officer

@ New Legacy Recovery
 

  • Empowered C-suite executives to  launch an intensive outpatient program and achieve Joint Commission accreditation in just six months

  • Designed and championed the strategic planning process and strategic plan, reaching 80% monthly completion rate for actionable tasks, tied to the plan

  • Refined the marketing plan and marketing messaging to target high-end customers

  • Endorsed the development of customer and employee initiatives at the strategic planning level to create customer-centric processes and feedback loops

  • Negotiated, researched and budgeted for traditional media advertising (TV/billboards/radio/direct mail/print)

Chief Operating Officer

@ Blend Marketing

  • Reduced management inefficiencies in weekly resource allocation and long-range project planning, based on agile concepts

  • Centralized and standardized the marketing planning process for all account managers

  • Re-designed and refined the website design process to move away from a pure waterfall process

  • Pitched refinements to the sales / discovery process to onboard clients better

  • Identified, proposed and championed the idea of value-based billing to position the company as a strategic partner, not just a production company

  • Audited client & project profitability, advising owners on hiring, pricing and product initiatives

  • Automated HR/payroll processes, utilizing a PEO (preferred employer organization)

  • Clarified financial visibility by improving key financial/accounting processes, such as monthly reconciliations/invoicing and cash-flow management reporting

Chief Content Strategist & Marketing Account Manager

@ Blend Marketing

  • Increased organic website traffic over 700% in a 3-year period by directing a team of writers, designers, social media posters, and videographers to create engaging and valuable SEO content

  • Architected a content strategy matrix, based on multiple audiences and buying funnel to strategically target different parts of the buying cycle, based on primary / secondary audiences

  • Reduced sales inefficiencies and outdated back-office processes for clients by selecting a new customer software, training and implementing

  • Achieved a significant YoY rate of website traffic growth after managing the launch of merging four sites on different WordPress installs into one 

  • Successfully project managed and launched large (3000+ hour) complex (20+ site) website project

  • Reduced client inefficiencies related to a client’s daily email process, making the new option easier for front- and back-end usage

Chair of Online Learning

@ Maranatha Baptist University

  • Launched an online learning division of the university in six months, which was profitable from the first year; today the program is touted as having brought significant revenue streams to the institution

  • Trained and hired faculty in online learning methodologies and the LMS

  • Recruited and hired the initial staff

Director of Marketing & Communications

@ Maranatha Baptist University

  • Successfully transitioned an almost all print-based marketing department into the digital age, including social media, video and new websites

  • Integrated internal and external communications across campus into a single system, working closely with I.T. to develop a proprietary internal system and build a custom CMS for the external website

  • Managed a team of staff and students to produce content and deliverables for all of the University’s departments on-time and on-budget

Accreditation Strategist

@ Maranatha Baptist Univesity

  • Orchestrated the strategic planning process at the college and the development of the first strategic plan in a decade

  • Fostered key quality improvement action initiatives, based on accreditation feedback, regarding data collection/analysis and the academic program/curriculum review process

  • Served on the executive board's strategic planning committee, writing the acreditation docuent for North Central Association's Higher Learning Commission.